The idea for the name Tuddys initially came from the town it was founded in; Tuddenham. After creating a long list of potential names for our new healthy snack company, we realised that loads of companies out there have great, catchy, abstract names. By picking a name like Tuddys, we were able to give a quick nod to our roots, whilst ensuring that it didn’t have any solid connotations to a particular product, meaning we could mould and adapt to become the best we could be going forwards.